Content Creation & Automation Platform for eCommerce

Driving E-commerce Content With the Power of AI and Machine Learning

What is CrewMachine?

CrewMachine is a software platform that leverages the power of artificial intelligence to help you create and manage e-commerce content. CrewMachine identifies content gaps, fixes them and measures performance analytics. It works for any type of content such as buying guides, product descriptions, category pages and more. CrewMachine is supported by eZdia’s Content Center of Excellence with certified project managers and content experts.

With CrewMachine You Can

Identify Content Gaps

Missing content has a huge impact on your brand’s credibility. It results in sparse web traffic, weak search engine rankings, and low customer trust. CrewMachine’s technology automatically identifies gaps in your existing e-commerce content. Whether you’re missing keywords, product attributes or tags, CrewMachine finds the gaps so you can prioritize your content enrichment.

Fix and Enrich Content

CrewMachine not only identifies content gaps but it enables content enrichment and fixes. Using AI and machine-learning heuristics, CrewMachine automatically suggests baseline content where it’s missing, then lets you (the expert) polish it up. As you do this, CrewMachine learns from your edits to suggest better content next time. This creates huge operational efficiencies for content teams.

Measure and Track Impact

High-quality content gets more effective when you consistently measure its impact and performance. CrewMachine’s performance analytics decode human behavior and actions using machine learning principles. All performance feedback is then sent back to CrewMachine’s heuristic repository to adjust the content parameters and improve the outcome.

How CrewMachine Works

Core Features

AI Content Management

CrewMachine uses its AI capabilities to automatically deliver intelligent content options for various types of e-commerce content. Rely on CrewMachine to quickly and automatically create missing attributes, product descriptions, and keywords.

Workflow Management

Content goes through several complex steps before publishing. CrewMachine lets you configure your workflow for any type of content. It ensures easy workflow automation for greater production efficiency.

Brand Guide Management

Every brand has specific guidelines: do’s and don’ts that must be reflected across all its content. CrewMachine lets you create detailed brand guidelines (the do’s) and negative filters (the don’ts) right in the platform ensuring compliance across all your content.

Module Management

Content comes in many flavors. From blogs to product-centric content like product descriptions and category pages, there’s a wide spectrum. Manage each content type properly—taking into account its specific attributes and needs—with CrewMachine.

Pages Analyzed

Product Pages Optimized

Certified Experts Available

Testimonals

I’ve had the pleasure of working with the Crewmachine team in managing my Walmart account. I am impressed with their quick turnaround time, always delivering on time. They were able to update my listings in less than a week. Additionally, I appreciated their expertise in providing expert guidance to optimize my listings according to Walmart’s algorithms. I know this will lead to increased sales performance. Their customer service response is quick and responsive. Highly recommend.

Gerti Morell

Director of Marketing, Plymouth Healthcare Products LLC

Thought Leadership from CrewMachine

Five Creative E-commerce Branding Tactics

Customer and brand loyalty is basically dead. Because of the staggering amount of product choices available on the internet, people don’t shop brands, they shop deals. There are still, however, many brands that have such a distinct story that customers are drawn to them. How you differentiate your brand matters to customers. These creative e-commerce branding tactics will eventually help your brand stand out from the pack.

The Importance of E-Commerce Visual Merchandising

Whether it’s on main street or the internet, the retail space is highly competitive and you have a matter of seconds to grab a buyer’s attention with your virtual storefront. Visitors make purchasing decisions based on three key components: attraction, engagement and motivation. Your branded environment compels customers to return, engage and buy based on how well you present your inventory in mobile and desktop formats.

5 Major Advances in Artificial Intelligence in E-commerce

AI has been impacting the online experience since the advent of search way back in 1996 when Sergey Brin and Larry Page founded Google. Smart engines already supply customer recommendations in online shopping (Amazon) and viewing recommendations (YouTube, Netflix). As machine learning evolves, there are countless other ways that applications of artificial intelligence in e-commerce will improve more than just the online shopping experience.

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