VIDEO: Brand Guideline Management through Creative Briefs

by | Jul 24, 2016 | Ecommerce

Digital marketers and content managers are always in need of content that meets their brand requirements and drives their campaign goals. Whether you’re creating product descriptions, blogs, customer success stories or any other piece of content, creative briefs guide and direct all these efforts.

How Creative Briefs help in Brand Guideline Management?

Creative briefs lay out the objectives, requirements and expected results of any e-commerce project in a structured and clearly understandable manner. They may also describe the methods through which the project will be accomplished and the resources that are necessary in order to do so. As the teams and content needs grow, it usually becomes very difficult to enforce these strictly.

Check how CrewMachine provides the capability to not only create detailed brand guidelines in the tool but also ensure compliance across various pieces of content.



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