How to Use Instagram for E-commerce to Boost Sales
Instagram’s worldwide audience of 500 million people is growing. The company added 100 million users between 2015 and 2016 alone. It boasts more users than Twitter and is second only to Facebook in its overall reach. In 2015, a study from Pew Research reported that 35 percent of those users visit several times per day. The social media platform is becoming just as much of a media juggernaut as its parent company, Facebook, and there’s good reason why. The image-based posts are easy to scan, fun to follow and attractive to consumers from a wide array of age groups and cultures. If you’re selling to consumers, you need an Instagram footprint. Here are some tips to improve your Instagram marketing strategy and increase engagements on the platform.
More Instagram Demographics
In that same study by Pew, they revealed that 55 percent of all 18-29-year-olds use Instagram. Over a quarter of people who make over $70,000 per year have an account as well. An impressive 32 percent of adults online who live in urban areas also use the platform. One conclusion of this data: female millennials who earn $50,000 to $75,000 and live in urban areas check in with the photo sharing app more than any audience.
Do Your Homework
Before you create your first post on Instagram, check out what your competitors are doing. Follow the accounts of consumers who represent your ideal customers. See what they like, follow and share. Creating an Instagram marketing strategy isn’t as simple as throwing up a few images with hashtags. Spend some time researching the marketplace and be prepared to invest resources to build a sustainable, meaningful and targeted campaign.
How to Sell Products on Instagram
There are some tried and true tactics that you can use to leverage the platform to your advantage.
Create a Contest
People love giveaways, discounts, and sweepstakes, especially if they are meaningful. Offer a small item every day to the 10th person who shares a post and follows your business on both Facebook and Instagram, for example. Come up with creative ways to encourage likes and follows with incentivized rewards. Run a photo contest and promote the winner with a sponsored post.
Hashtags are common on all social media platforms, and they assist your audience in finding you. They are especially popular with Instagram. The more targeted your hashtags, the more you will boost your followers. You can use up to 30, but sticking closer to 11 augments engages Instagram’s algorithm the most effectively.
Use Professional-Quality Images
Even though social media apps are free to use, it doesn’t mean they don’t require investment. If you don’t have a good eye for imagery, use an outside party who does. You may need to invest in a professional photographer or enlist the help of a consultant who is an Instagram expert. Use filters and photo editing apps that help you create vivid, exciting images.
Swap Reel for Real
Instagram users love to see real people. Even if you sell lifestyle products, like fashion and accessories, images of professional models probably won’t resonate as much with the Instagram crowd as actual people photographed while wearing or using your stuff.
Post Short Videos
When you’re scrolling through Instagram, you’ll see a lot of videos. The platform allows anyone to post a video up to 60 seconds long, giving you leeway to post a fun, creative and colorful post. Remember that they need to tell a visual story, so use graphics and images that tell the story instead of relying on audio.
Connect and Communicate
Social media is all about direct contact with your audience. Engage, respond, repost and answer questions as publicly as you can. Millennials are more drawn to brands with a direct, honest message, so use simple, truthful language.
Monitor Your Activity
As with any marketing strategy, metrics matter more than anything else. Deploy an app like Iconosquare to track successes. The app provides a real-time monthly analysis, enabling you to tweak campaigns as needed to grow engagements, follows, and shares.
A strong social media presence is essential for consumer-based businesses today. A well-executed Instagram marketing strategy furthers your brand message and builds trust with new customers when you use it correctly.
Need help? CrewMachine has built proven marketing strategies that increase sales and traffic to your site. Please contact us and learn how you can take advantage of our network of writers, marketers and social media experts that can teach you how to best use Instagram for your e-commerce site.