[Infograph] Mind the Gap! Your Content Strategy Needs a Gap Analysis
Every morning as I board the train, my eye catches these words. A common phrase written on railway platforms around the world, Mind the Gap serves as a warning to passengers of the space between the platform and the train. The gap between where you are on the platform and where you are about to step … on to the train.
In content marketing, the gap is the same. It’s the difference between where you are in your content strategy and where you expect your content strategy to take you.
A content gap analysis provides a complete view of where you are today and what’s missing in your content creation efforts. There are many approaches to content gap analysis, but the purpose remains the same; Understand the performance of the current content, identify the topics that failed to engage or attract your audience, and what’s missing. The process can be tedious, but can be really helpful identifying any revisions needed for your content strategy.