Social Commerce: How to use Social Media Platforms to Drive More E-commerce Sales
Ten Tips For E-commerce Social Media Marketing That Sizzles
Once you’ve got your e-commerce site up and running, the next hurdle is to attract attention. E-commerce lives or dies by traffic numbers and social media is one of your most important tools to drive traffic to your site. More than increasing traffic alone, e-commerce social media marketing – when done right – offers unique ways to connect with customers and influence their buying decisions. Below are ten ways to leverage the power of social media for e-commerce.
1) Optimize Your Posts
Attract new followers by using tried and true SEO techniques in conjunction with social media. Using Google AdWords and Analytics, identify the keywords your target market uses to search for information related to your business. Incorporating these keywords increases the visibility of your posts and attracts a larger audience.
2) Learn What’s Shareworthy
This sounds like common sense, but think about how many brands post about themselves, oblivious to the needs of their customers. Instead, think like a customer. What information is useful, surprising or interesting? What kinds of posts do you tend to share? Keep on top of trending stories and news so you can relate your posts to current events. It’s OK to post purely promotional updates, but be sure that they’re well balanced with helpful tips and shareworthy information.
3) Accentuate the Positive
Humans are social creatures. We seek the opinions of others and in the world of e-commerce social media marketing, this means reviews should be front and center. Share positive reviews and expand on stories of satisfied customers. This both increases the confidence of existing customers and attracts new ones.
4) Share Share Share
Now that your content is shareworthy, make it easy to share. Place social media sharing widgets close to the content to make it easy for readers to extend your reach on platforms such as Facebook, Pinterest, Instagram, Twitter and LinkedIn. When promoting special offers, include share buttons to get the word out as quickly as possible.
5) Make it Visual
Images and videos are far more likely to capture a person’s attention than text-based posts. Make sure your visual elements are shareable and don’t forget to re-post customer-generated images of your products.
6) Put the Social in Social Media
Social media is intended, first and foremost, to be interactive. Social platforms offer the perfect opportunity to hone and express your brand voice while interacting with customers. Extend your customer service and brand education to social media so you can meet customers where they are. This includes answering questions, dealing with dissatisfaction, discussing products or services and thanking customers for their interest.
7) Maintain Consistency
Consistency is the key to maintaining trust. Any brand, and especially a relatively unknown brand, will quickly lose credibility if it abandons customers. Make sure, before you start any social media activity, that you can maintain your presence. It’s better to start on fewer platforms and stay consistent than to try to be everywhere with spotty participation.
8) Blog It
Adding a blog gives you the opportunity to define your brand voice, increase your search rankings and offer more in-depth information to your customers. Again, consistency is key, so set a workable schedule and maintain it. You can always ramp up content production in the future. Be sure to share your posts on social platforms to give them more exposure.
9) Use Hashtags
Hashtags make your posts easy to find through targeted searches and add you to the conversation on trending topics. But beware of using too many in one post. Used judiciously, hashtags will expand your reach exponentially, but used to excess they damage your credibility. A good rule of thumb is to always have more content than tags.
10) Keep it Short, Sweet and Sizzling
Learn to write crisp and compelling headings and introductions. You have very little time to attract a reader’s attention, so use it wisely.
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