Listing on Amazon? Here’s What You Should Know

by | Jul 14, 2016 | Amazon, Ecommerce

Amazon is the world’s largest online retailer and an exciting place to expand your business. With its user-friendly interface and step-by-step guide, Amazon makes it easy to list products as a third party. Despite the simplicity of the listing process, it helps to understand how to list on Amazon to get the maximum possible leverage from your listings. CrewMachine has plenty of experience working with Amazon listings on behalf of large and small-scale e-commerce firms. Here are a few of our helpful tips to build a strong foundation that will promote your brand on Amazon.

Become a Professional Seller

Amazon has different classes of sellers that they distinguish by ‘selling plan’: The Professional seller and Individual seller. If you’re planning to list very few products, the Individual plan will meet your needs. If you’ve got over 40 items to sell, however, we recommend that you opt for Professional seller. In addition to avoiding a 15 percent commission charge for each product sold, Professional sellers can register a brand, access exclusive features and create a listing of products.

Buy Box: The Secret Formula

Amazon Buy BoxBuy Box is a reward given to vendors by Amazon. The Buy Box icon appears on your amazon product listing page, boosting its power and increasing sales. Vendors who sell at the lowest prices (including shipping), sell unique items, foster strong traffic to their listings and enjoy a high feedback score are eligible for Buy Box. This is a sought-after program that rewards vendors for stronger listings. The competition to become a high-rated Buy Box seller is fierce.

Fulfillment by Amazon (FBA)

This program takes away the hassle of customer service and shipping. For a higher fee, your items are sold to Amazon. In return:

  • Amazon takes care of customer service, packing, shipping, returns and refunds
  • You have a high chance to win Buy Box because of their quicker delivery and fulfillment services
  • You get access to Amazon’s prime and super saving shipping customers

Product Description and Images

The importance of accurate and strategic product descriptions can’t be overstated. Incorrect information leads to negative feedback and returns, lowering your ranking. Amazon allows up to 2000 characters in the product description. This allows you to highlight the product’s top features, share brand information and finish off with a strong call to action. Don’t forget to supply an attractive image of at least 1006 pixels wide (to allow for image zoom) to attract potential customers.

Mastering the Amazon Keyword Tool

Amazon Keyword ToolKeywords are fundamental to optimizing your Amazon listings. The product title, for example, must contain a keyword which will be used to rank the listing. It’s smart to use as many keywords as possible within Amazon’s 500-character limit for the product name. Amazon suggests including a description, the brand, product line, material, color, size and quantity. Amazon’s keyword tool will help you identify long-tail keywords that score between one and ten. As well, a separate keyword field gives you a second opportunity to insert up to five keyword phrases.

Discounts and Pricing

Discounts are an excellent way to convert potential buyers and build a strong relationship. Providing product discounts in exchange for a review improves your Amazon ranking and increases sales. In turn, your offer may be featured on the “Hot Deals” or “New and Noteworthy” pages, driving further traffic to your products. Once they land on one of your Amazon product listings, customers will see any related products you offer, opening more opportunities for sales conversions. Amazon provides an amazing platform with which to expand your business, as long as you know how to use it to your advantage. Once you’ve created your account, make an Amazon-based social network profile and start listing and selling. The CrewMachine team and platform are ideal complements to an Amazon listing venture. We understand Amazon listing optimization. With our combination of a streamlined platform and a talented team to back you, you’ll get your best start in the Amazon marketplace.


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