The Need for Specialized Content!

We’re almost at the finish line here with 2015, and as you might have guessed, this blog is our first of the ‘year in review’ series. I would like to pen down some of the greatest milestones the team achieved this year, and talk about the many ways in which we ‘crossed the chasm’ with our platforms, customers, solutions and community. I would like to start with CrewMachine, our content platform which made deeper inroads into every client engagement. We got a lot of validation from both new and existing customers that this tool works to manage content centric needs.

Content solutions has been our mainstay for quite sometime now. We’ve been servicing 7 of the top 10 internet retailers and the business has been growing fairly exponentially each year because the need to manage large scale content has always been one of the biggest burning needs. Over this year, we’ve seen that some of our large customers wanted to be more autonomous to manage different parts of the content lifecycle. They would want to create, enrich and publish content seamlessly from a sophisticated platform that would be run by their distributed teams. All this to bring greater efficiency and scale.

The Need for a Platform to Create Specialized Content

Content lifecycle would mean ONE platform where they could manage all content and workforce, configure complex workflows depending on content type, brand guidelines and templates, publish all of this to their content management system or to an e-commerce platform, and of course track the progress of this content through a content intelligence system.

CrewMachine became our answer to most of these exposed nerves. Whether you’re an enterprise running large scale content projects in e-commerce or others, whether you’re an agency servicing multiple customers’ projects, Crew Machine is your stop-shop to create and scale specialized content easily and speedily.

Just to go over what CrewMachine is exactly? In simple terms, it is a cloud based content solution designed to create, enrich, manage and publish specialized content at scale. This tool is designed and configured for both large brands and agencies as the one stop-shop for specific content lifecycle management needs.

How CrewMachine Addresses This!

Business people meeting at office

Completely customizable interface for creation of specialized content solutions. For e-Commerce content, we provide complete support to create and enrich catalogs, product /category pages and blogs. Each content type has specific attribute fields, optimization metrics and workflow configurations associated with it along with a provision to publish it directly to any marketplace or content management system.

Complete brand guideline management through creative briefs, negative filters and templates –  All these guidelines would be defined at the set up level and could be associated with specific projects and content types. This is especially beneficial for new writers injected into the system to stay within the bounds of the brand.

Complete workforce and content workflow management – Every piece of content has to go through approval hoops. Different types of content follow different approval flows. CrewMachine helps to configure standard as well as custom workflows and let’s you assign specific flows to different types of content. Most of the content’s journey can also be automated by using these workflows to a large extent. All of the internal and external workforce including writers, SEO experts, editors and QA folks can be managed in the workforce interface. This includes the ability to tag writers based on their expertise and skill level, maintain their ratings and their overall cost etc.

All this is fluff, unless you see the platform in action and understand how it can be customized for your needs. If you would like to take a peek at it, please contact me. You’ll also be seeing a lot of brand traction in the early part of next year. My next blog will be about an offshoot of CrewMachine. How we took CrewMachine to solve a larger problem for marketplace sellers and how that idea is already validated by large marketplaces today. Stay tuned!


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