5 Major Advances in Artificial Intelligence in E-commerce

5 Major Advances in Artificial Intelligence in E-commerce

Content Automation

AI has been impacting the online experience since the advent of search way back in 1996 when Sergey Brin and Larry Page founded Google. Smart engines already supply customer recommendations in online shopping (Amazon) and viewing recommendations (YouTube, Netflix). As machine learning evolves, there are countless other ways that applications of artificial intelligence in e-commerce will improve more than just the online shopping experience.

See it, Search, Buy It

Imagine going to a wedding or a special event and falling in love with a friend’s pair of shoes. Visual search helps you find exactly what you want based on something you saw. Take a picture of those shoes, and an AI engine could find multiple samples of something similar. This saves time on the consumer side and increases discoverability for retailers.

Virtual Personal Shoppers

Not everyone loves to spend hours searching for a new jacket online. That’s why companies like, North Face, are introducing artificial intelligence applications that shop for you. Software is faster than humans and may be better at finding specific items based on simple logic rather than emotion. Think about how Waze helps you find the right route based on traffic patterns. It’s using real data to get you there faster, although that route may differ from your habits or assumptions. A virtual shopper could lead buyers to online e-tailers and products they may not have otherwise sought out.

Improved Personalization

There are many ways to gather information about both what you’re shopping for and how you shop. Currently, ad re-targeting reminds users about items that were abandoned in their carts. Eventually, AI could gather even more information about how specific, individual shoppers search for goods, research, and curate information before making a buy. This information, in turn, may lead to smarter and more customized ad platforms and recommendation engines that improve the personal shopping experience.

Integration of AI and CRM

Machines are better equipped to analyze large blocks of data more quickly than humans. All products and brands have to compete on customer service, and AI could help scale customer service more effectively. Imagine that an upset customer is more accurately routed to the right team based on more smarter voice-responsive software. Software could do a better job of helping customers find products and direct them to the right answer to their query or concern.

Using Natural Language Processing for Search

Sometimes, when putting search terms into an engine, it take a few tries before you get the results you want. NLP, or natural language processing, is one of the fastest-growing forms of artificial intelligence in e-commerce because it will help customers get from point A (searching) to point B (conversion) more quickly and with less frustration. NLP enables machines to learn how humans speak and can translate that speech into all types of behavior. Because this is such a wide-ranging field, the applications for this technology will impact everything from shopping to medicine.

CrewMachine is using AI to drive how e-commerce brands create and manage online content and fix problems too great for human teams to solve alone. We’d love to talk more about it, so contact us to set up a demo today.

Artificial vs Human Intelligence and The Problems with Automated Content Creation

Artificial vs Human Intelligence and The Problems with Automated Content Creation

Content Automation

The application of artificial intelligence (AI) to generate web content is the next big thing in the ecommerce market. Considering that automated content analysis is the next benchmark, the strategies that go into the process need to be examined. If we analyze the problems with automated content creation, it’s obvious that there are a few challenges to address. To create quality ecommerce content, human and machine intelligence need to work together.

Emotive Quality Connects to CustomersSway Customer Buying Decision

The application of artificial intelligence can yield great results in terms of generating great quantities of content. However, the quality of that content may lack the insights that human intelligence can offer. Product descriptions must be relatable. The content should excite the customers and sway their buying decisions. The AI’s algorithmic implications may provide factual product descriptions for ecommerce, but incorporating emotive quality may be a challenge that machines can’t quite meet.

Value Added Sentences Increase Description Quality

AI created content is constructed on a bed of existing data. Therefore, one of the problems with automated content creation is that the AI can’t generate fresh ideas. AI generated, machine-driven content is lacking ‘common sense’. Algorithmic implications can easily identify and describe a black dress or a cotton shirt. What they can’t do is describe the value additions that mean so much to the reader, such as the texture, the design or the feel of the material. While AI can produce a product description, it can’t make a joke, engage a reader with insights or highlight the usefulness of a subtle feature. Hence, automated content may fail to engage a reader.

Convincing Descriptions Make an Impact

AI generated content can speak of the attributes of the products, but lacks the value additions related to those attributes. While AI generated content can effectively feature a description of the product, it will not involve any subjective opinion about the product. The lack of such opinion is often obvious to the reader, and such clinical descriptions may unfavorably sway their buying decisions. Human intelligence is needed to make the leaps in logic that elevate product descriptions from boring facts to creative, convincing content.

Keyword Optimization Brings in New Readers

Readers will only stick around for high-quality contentWhen addressing the problems with automated content creation, search result rankings must be mentioned. Regardless of the quality, AI-generated content that doesn’t appear in search results hasn’t reached its intended audience. Machine generated content often doesn’t abide by the rules of keyword optimization. If keywords for product descriptions or category pages are not properly optimized, then the customer’s searches will be fruitless. Optimization depends on, again, leaps of logic, which consider keyword phrasing, placement, context and related terms. Content that grows out of human intelligence keeps the buyer’s search concerns in mind while optimizing.

Competent Descriptions Increase Convertibility

Since machine generated content is laid upon existing data and facts, it may fail to update itself. Therefore, the content may lag behind that of competitors in the e-commerce market. Lack of proper updates at regular interval creates a gap. This also results in making the content non-convertible in terms of generating organic traffic in the Google search page. Human intervention and oversight are necessary to detect and address any such content gaps.

While AI-driven content creation can generate large quantities of product descriptions at the touch of a button, it does not remove or replace the human element. However, human and machine intelligence can work together in harmony to produce high-quality product descriptions for ecommerce.

How AI and Machine Learning are Changing the Digital Landscape

How AI and Machine Learning are Changing the Digital Landscape

Content Automation

Big Data and Magnitude of Growth

With the technological advancement and innovations in communication and digital landscape, data is growing at a rate of 40-percent each year and is expected to increase around 300 percent between 2005 and 2020. At that rate, it won’t be a surprise if data reaches almost 45ZB by 2020.

The 4’V’s of Big Data

The diagram below shows the 4’V’s (Volume, Velocity, Veracity and Variety) that are used to analyze the growth and spread of data:

4V's of Big Data

Digital Waves and The Changing Digital Landscape

Supported by progressive technology, the digital landscape has evolved in a very big way over the past few years. The first wave, the internet revolution in 2000, brought about real-time changes in the digital world. The advent of the mobile internet with the manufacture and circulation of 10 million devices around the globe in 2010, the second wave made the internet available anytime/anywhere. The third wave, the Internet of Things (IoT) is currently ongoing, as we see more everyday objects with the ability to send and receive data bringing about a transformation in both the physical and digital world. All of this has helped e-Commerce prosper in a big way. The 4th wave, AI and Robotics are believed to once again drastically influence the e-Commerce arena.

Digital Waves and The Changing Digital Landscape

The Anticipated Future Prospect

It is thought that AI will bring about a drastic change in many pre-established routines, norms and regulations. If the results of the previous revolutions are similar with the new ones, it’s definitely a possibility. Economist Carlota Perez mentioned in her book “Technological Revolutions and Financial Capital,” “A sense of impotence and frustration accumulates and a growing incongruence is experienced between the new and the old paradigm.”

To date, every level of automation has had a positive impact on society. The digital revolution regarding mechanization and computerization has improved the standard of living, encouraged literacy, lengthened the average lifespan and taken down crime rates and unemployment to a considerable extent – U.S. Census data shows that nearly 3 million jobs were created from 2014 to 2015.

By implementing computing devices, digital advancement has networked the entire world and has created a pool of innovation. The global computing cloud has moved shopping, social networking with friends and associates, work, entertainment and all probable involvements in life, online.

AI Paving Way for Robotics

With every upgraded versions of AI, the digital landscape is advancing. Google’s search engine is getting more accurate every day mainly because it is built on AI. This, in turn, grows and circulates enormous amounts of data. Considering evereything is done online today, every action generates data, which is recorded and stored. Here, AI intervenes once again with a much more powerful grip – ‘Robotics’ as used to drive and control this vast amount of data.

General anticipation about the future of job prospect as a result of the AI and robotic wave isn’t quite so transparent. AI is perceived to be both the bad witch, who destroys and the good angel, who creates. A few years back, during internet wave, many people had a similar belief. Eventually, however, the internet paved the way for countless unforeseen career opportunities. Let’s hope the growth of AI has the same results! The new wave might just be taking human efficiency to a different level altogether.

Pros and Cons of AI Generated Content

Pros and Cons of AI Generated Content

Content Automation

Machine learning is the newest fad that’s captured the minds of several marketing agencies, newspapers and scholars alike. You can safely call it mainstream too. The basic idea is pretty straightforward. Feed a computer system with copious examples of things you want it to “learn” — e.g. language translation, content generation — and by trimming away the outliers, the right solution/result will emerge as a statistical probability and also be recognized uniformly as the best possible match. It is easy, fast and doesn’t cost like the human workforce.

So, here we list down 10 solid pros and cons of AI generated content:

Pros and Cons of AI Content


1. AI Generated Content is Easy Work

Content created by artificial intelligence doesn’t require extensive human input. Meaning a company can operate with a few human heads and churn numbers in vast quantities. As an organization/company your productivity increases, you earn more and save even more. This means profitability for a company as AI content is faster, better and costs less. This way you can move your focus on other important fields. Also, it’s important to remember that AI generated content works as a support system and isn’t separate from the human touch. It’s an aid.

2. It’s Made by Humans

Let’s face it AI generated content is nothing but a concept created and operated by people. Essentially we are the boss. The tedious algorithms are written by professional programmers who “teach” the machine to develop a skill set. The machine learning can be altered or tweaked according to our whims and fancy.

3. Capture Various Platforms in one Go

You don’t need to hire a large team for your increasing content demands as AI can churn relevant content in huge numbers with the touch of a button. This means fewer people to manage at a workspace, less dependency on interdepartmental communication and less fear of your content eroding in quality. Besides, you can publish the content across various channels quickly and easily, whenever you need to.

4. Creates Efficient Content

Thanks to the richly designed templates and the power of creating thousands of variations, the artificial intelligence aided content is useful in both numbers and quality. For each individual or company, automation can generate several iterations of descriptions and break down complex information. Also, when work is done manually, there is a clear risk of human error. However, with automation quality is never undermined and a standard is always maintained.

5. Personalisation Becomes a Cake Walk

The best part of AI is the ease with which you can tailor make content for different clients and audiences. Be it, targeted groups or particular individuals, machine generated content is a cost-effective way of reaching out to several platforms with personalized content.


1. Lacks an Understanding of Human Behavior

Application of artificial intelligence can yield impressive results regarding quantity, but the content generated can lack a common sense of human behavior. The algorithms can put 2+2 together factually, but invariably lacks a sense of emotion that good emotive content requires.

2. Black & White, Can’t do Gray

AI generated content is all things binary. It can tell you what is good or bad, but it can’t tell you the gray areas. It lacks the judgment to give an opinion on products or items one can’t give a definitive answer on. Such gray areas can only be tackled by a human content expert.

3. It Can’t Come up with New Ideas and Lacks Common Sense

Content created by artificial intelligence is based on existing data and facts. It can’t think up new and fresh ideas. It works around the data it has accumulated and information it has been fed. Automated content can lack common sense. Why do we say that? A mix and match of algorithms can make a red carpet blue or a woolen shawl polyester. AI can’t see lines, circles, squares or color. It doesn’t know textures or the feel of those textures. This is not to say that AI content is flawed. It just needs extra time in automating several categories and combining several narratives at once.

4. Context and Depth Goes Down

AI generated content lacks an emotive quality. While the content will read great and be churned in massive numbers, the content can’t empathize or go in the depth of a conversation. It can only opine and talk about the narratives and categories it’s combined with and taught about.

5. Human Articles are Easily Distinguishable in a Flood of AI Content

No matter how extraordinary the learning of your machine is through structured data, the fact is machine generated content can’t be subjective and lacks the art of giving opinions. While a machine can talk about the look and features of a product like a pro, it can’t really raise an argument or give an opinion on a subject or product. Human writing reflects our wealth of knowledge on the subject and has an emotive quality a machine can’t match up to no matter the level of calibration and customization.

The crux of the matter is, applications of artificial intelligence to generate content is the next big thing that will create its own place in content creation. Of course! This does not mean human content expertise will no longer be needed. Content automation requires time and effort. You need to have a rock solid understanding of branching and rule-based logic. Besides, there is always the need for additional tweaking, editing, and improvements. The best part is, that AI content helps create efficient content that can be personalized for different audiences at lightning speed in the best possible way. It’s a lifesaver, particularly because AI generated content helps save money and increases the productivity of a company.

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

Content Automation

Today a piece of content is often the communicating link between a marketer and a consumer. So, your content should be able to capture the attention of potential buyers and make your site stand out among your competitors. High-quality content writing needs patience and consistency and can take a lot of time.

In order to boost your site’s ranking and drive traffic you need to have impressive content. But, like other marketing tactics, content can be effective as well as cost-effective. CrewMachine makes it possible to create content that is affordable for small business without sacrificing the results. Let’s check out how.

Strong Connection with Readers: In order to engage your audience, creating quality content is vital. CrewMachine allows you to provide content that educates the readers about the features and benefits of the items you sell. It also helps you to create quality content that is relevant to the target audience and keeps them engaged.

Promising Introduction and Headlines: A catchy headline and an attention-grabbing introduction never fails to grab the attention of the readers. These elements will help to spread your content over social media and get discovered by others. While writing headlines, CrewMachine suggests attributes and frequently used words that will help you highlight the usefulness of the blog/product and the urgency to read it NOW.

SEO ContentSEO Content: Quality content writing helps to drive traffic to your site. So, the content needs to be SEO friendly. CrewMachine pays attention to SEO metrics to ensure your website gets the maximum visibility. This includes keyword research and optimizing the content so that your site ranks higher on Google. The system alerts you of any broken links and checks the keyword density, tags and Meta content. Also, new features are added regularly to keep up with the Google changes.

Visual Content: People not only love stories but also enjoy looking at pictures, videos and diagrams. These visuals often help customers make a purchasing decision. So, while writing product descriptions, it is recommended to include attractive featured images with the right color and size. CrewMachine can simplify this process for you. Crewmachine has numerous pre-defined templates which suggest place-holders for images, videos and more. This helps the users to create rich product descriptions, blogs and other valuable content.

Short and Precise Composition: It is always quality and quantity that wins over the length of the content. While writing a product description, it is important to give all the information in a clear, concise way. The information should be correct and the font size should be easily readable. CrewMachine includes special algorithms that help you remove spammy and irrelevant content so that you can create a brief, to-the-point description. This tool also comes with word count and character count features that automatically check the length of the article.

Cost-effective Content: We can create automated content which will not only save money but will also free up your time for other important work. Also, the tool enable writes to checkout items for writing, which is later submitted for the next role to finalize. CrewMachine features like negative filters, creative briefs and keyword counters continually brings the writer back on track through proper warning and error messages.

Make Regular Updates: Simply writing and publishing is not enough to bring visitors to your site. Creating quality content also includes timely updates. When content becomes outdated, there are fewer readers and search engine rankings drop. It is wise as well as economical to update the original content rather than write something new. CrewMachine has easy-to-use features that enable you to update the posts regularly with all the necessary information.

These are the few ways CrewMachine can reduce the costs of your content creation. CrewMachine is a dynamic platform that combines both machine and human assistance to ensure that you have the best content everytime you publish.

eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

Content Automation

From inventory management and price control to image processing and product listing, most facets of an eCommerce business involve some automation. And why not, automation speeds up processes, scales your business, increases consistency and lowers costs. If you skip this important part, it’s very likely that you’ll lose visitors and sales a competitor (who is fiercely using automation).

But what happened to the automation of product descriptions? Why is there not a push for creative content that is easy to churn, requires less engagement and is, in turn, is inexpensive?

Supposed Risks/Fears of Product Description Automation:

Tough Implementation

The idea of creating automation is good but doing it often requires hard work, research and a sound knowledge of algorithms. This means time, money and human resource involvement, none of which are easy things to come by.


There is a fear that automated content will be repetitive, boring and predictable. It’s a machine after all, and so will need human involvement to keep up with the changes in the tone and views of the product or the company. This makes the whole idea of automation more or less half-baked.


Many worry that automation can make the art of content development robotic and impersonal. Such automation can undermine the brand relationship that can be achieved only through human contact.

The Pros of Content Description Automation:

High Productivity

You remain competitive, as busy work like churning out hundreds of product descriptions becomes a cakewalk. You get what you want, at the time you want it. This leads to increased productivity.

Individual Writing can be Expensive

Keyword research, writing, editing and project management overheads all require a monetary investment. Also, there are many situations where you might not need completely unique copies if you are just writing about different variants of the same product. Automation cuts through these layers and offers significant cost savings as it’s machine generated and eliminates the need to hire writers.

Consistency in Quality

Let’s face it no two writers can write the same. Also, it’s a tad difficult to make different writers follow the same tone and brand voice for consistency. This requires mentoring and overseeing. Automation removes human error at all levels as it can be standardized to your needs.

No Dependency

You can time your uploads without worrying that they won’t be ready. There is no human dependency, which makes the process straight forward and fast.

CrewMachine – A Fool-Proof Solution for Content Creation

Crewmachine Content Creation Platform

CrewMachine creates system generated product descriptions for several content projects in a matter of seconds

In the digital age, content is an asset that may need to be automated as it helps to standardize engaging and relevant content without taking much time.

With eZdia’s content creation platform, CrewMachine, building content for both brands and internet retailers is as easy as making a few clicks.

The Platform Works on Sound Algorithms

The platform (through algorithms based on analytics) creates system generated product descriptions for several content projects in a matter of seconds. These come complete with keywords and attribute data.

Continually Updated Algorithms

The algorithm (named GURU) is updated constantly based on the latest market trends and collective intelligence of hundreds of CrewMachine users who are selling in similar domains. It is, because of this, that the product descriptions created are error-free and can be produced in bulk.

Follows Latest Guidelines

The platform uses the latest guidelines from marketplaces like eBay and Amazon to SEO-friendly product descriptions that aim at conversion also. Basically, you can manage, source, or build content across various channels like marketplaces, eCommerce platforms, and more through CrewMachine.

One Place for All

It will become a place for all your writers, publishers, editors and project managers to work in unison to generate suitable content. This reduces the cost of content creation and helps produce good quality content at the speed of light.

Identifies and Fixes Gaps in Product Catalogs

With its rich knowledge drawn from umpteen sellers working and using the platform, CrewMachine can suggest missing attributes. This is particularly useful when there are hundreds of products, and the chances of missing attributes are high. Through CrewMachine’s various content enrichment workflows a seller can update and fill these gaps.

API Integration for One-Click Publishing

Once the content is ready and uploaded on CrewMachine, the seller can use the easy integration tools to publish the product descriptions anywhere on their site in one easy click.

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