To create an effective online presence, your eCommerce site needs to impress the customers. Making a good first impression is important as it helps ensure first-time readers keep on browsing for more. But, what makes them click? Will they make a repeat purchase?
According to one survey, it takes about just 50 milliseconds for buyers to decide whether to click through or leave the page. Highly effective eCommerce sellers like Myntra, Amazon and Flipkart have nailed down some productive and healthy habits that have helped to build their presence online. Take a cue and some practices from some of the biggest online stores to sell like a pro online:
7 Habits of Highly Effective eCommerce Sellers:
Around 70-percent of online shoppers browse while on the go. So, it is important to design your online store so that it looks appealing on any mobile device. The online fashion destination ASOS comes with a friendly mobile-optimized version. When customers can buy products straight from the phone, it results in a boost in sales. When the design or the site is unresponsive, customers are likely to go to your competitor’s site. Users don’t have the patience to scroll endlessly, so successful eCommerce site owners go for a flawless design irrespective of the platform.
2. Good Pictures are Worth More Dollars
Highly efficient eCommerce sellers understand that to make a website appealing to the eye, an excellent design and detailed product photos are a must. Customers cannot touch, feel or smell the product. Providing high-quality images displayed on a beautiful screen will bring more traffic. Customers remember about 80-percent of what they see and barely 20-percent of what they read. So, make sure you use plenty of attractive images. Popular eCommerce shops like Flipkart, Snapdeal, Firstcry and Craftsvilla showcase each product from differeny angles or demonstrate how it is used.
3. Keep Things Simple
With everyday busy routines, visitors want to have a stress-free experience. They want to quickly and easily find what they are looking for. Complicated navigation with too many pages will only lead to viewers abandoning their search. Successful eCommerce site owners use tabs and filters for the products based on various attributes. Such sites simplify the checkout process, offer visible return policies and easily accessible customer service. Posting physical details make the consumers feel more confident that you are just a phone call away and willing to answer their questions.
Make it easy for the customers to pay online. It has been found that many customers leave without making a purchase if they can’t find clear payment options or if they aren’t comfortable with the options available. Highly effective eCommerce sellers offer as many options as possible for payment, starting from PayPal, debit/credit card to cash on delivery. You may also set up an online merchant account that keeps customers on your page instead of linking them to the processor’s company page.
5. Keep the Customers Hooked
An efficient eCommerce marketing strategy is to keep the customers engaged. Popular websites like Firstcry, Myntra and others reach out their customers with newsletters, emails and messages full of last minutes deals and discounted coupons. Give your customers a heads up on the upcoming promotions and sales. You can save time by sending an automated thank you email with a special discount for the next purchase. Such practices not only improve sales but also increase the return rate of customers.
6. Obsess about Customer Feedback
Websites with best customer experience are successful. They understand that happy customers are a significant resource. Treat your clients in the best way possible. Sending follow-up emails on how to use the product is a smart eCommerce marketing strategy. Build a connection with your customers by addressing their concerns and also try to improve on those areas. Appreciate your existing customers by offering special discounts for future purchase. Be quick in resolving customer complaints to prevent any damage to your online reputation.
7. The Allure of Free Shipping
With Flipkart and Amazon offering same day delivery with free shipping, they can generate a sincere user base. Offering free shipping is like providing a bonus to your customers. These types of deals will set you apart from your competitors and keep your customers happy.
Simply having an online store is not enough, you have to market it well with a planned eCommerce marketing strategy. Popular online stores like Snapdeal, Flipkart, Homeshop18, Tradus, Yebhi, Craftsvilla and many others have happy customers. CrewMachine has a dedicated team of experts who will work on what is best for your store. We help you to develop tactics and focus on what you should do to succeed.