5 Problems eCommerce Companies Know Well
1) Your Product Information And Content Are Disorderly
Your product data lives inside a set of unwieldy spreadsheets. Images for your listings reside in the cloud — or clouds, rather. Did you put that new lineup in iCloud or Dropbox? Writers send you their work over email, and you have a series of versions of the same product description saved to your hard drive and thumb drive. Attributes? That email was in here somewhere …
The point is you’ve got a lot of data to manage and putting it all together in one place either requires some technology or mad organizational skills. eCommerce companies need a user-friendly, cloud-based database where your data, writers and product images can work together in harmony.
2) So Many Files and Formats
You know the pain of constantly reformatting, restructuring and renaming columns all too well. Your download from one marketplace can technically be uploaded to another, but you somehow it feels more like you’ve bent over backwards to make one data set work on a different platform.
What you need is a central repository for your data. One place where you can upload all the attributes and descriptions that let you organize your catalog in ways that make sense to you. One place that can organize all those massive spreadsheets with different column names and formatting.
3) Every Category Is Unique
Product attributes are some of the most valuable data you keep, but no two categories are alike. For instance, women’s maxi-dresses have vastly different attributes from than men’s dress shoes. Even the same product can have several variations, resulting in thousands of bits of critical data to keep straight.
If only there were a way to keep the kinds of attributes you need for each category connected to their respective products.
4) Your Gaps Are Showing
Keeping with the product attributes theme, there’s this: some attributes are essential for making the sale, and others are required by one platform then unavailable on another.
It’s tricky to spot small errors like missing attributes, images, spelling mistakes, and incomplete product descriptions when you’re crawling through spreadsheet after spreadsheet.
Gaps in your catalog cost you precious time when you post or update your listings.
How great would it be to have a helper collate each of your marketplace’s requirements and then bring them all together for you? Imagine how many more listings you could post in a day if the system suggested content to meet these needs, inserted it into your data and then gave it to you for review and publish.
5) It’s Hard To Track And Optimize Your SEO
Keywords, attributes, context: these things matter greatly to your listings. How do you know what’s working and what’s not? Sure, there’s always sales data to look at, but you can’t see the complete picture from dollars and cents alone.
Ranking tells you how well certain search phrases perform. Keyword research can help you identify widely-used terms that you might be missing. Putting the two together with all your catalog data puts you in control of your destiny as an online seller.
What’s A Seller To Do?
Mention you’re a seller, and you’re bound to hear a lot of jargon and noise about how you can use this tool or that system to make more sales, but almost all of it overlooks you and your team and how much manual effort goes into a thriving online business.
Sure, you could just throw your content up and hope for the best, but you know that you get more sales when you pay attention to the details.You know that people make buying decisions based on emotion and take action based on the listing’s data, price and marketplace. That’s why you take a few moments to carefully review, rewrite and refine listings before you put them out there to the world.
What you need is a tool that keeps all of your attributes straight, checks for gaps and lets you and your human team collaborate without shuffling through shared files and emails.
You may not know it yet, but what you need is CrewMachine. This powerful tool:
- Holds all of your product listing data in one place
- Allows you and your crew to make edits to all of it without sharing files
- Lets you work with one item at a time
- Lets you work with the entire catalog or a small, specific batch
- Tells you when you’re missing critical data
- Helps you fill your gaps
- Writes product descriptions for you based on data
- Tracks keywords and page performance
- Gives you templates to build your listings
- Publishes directly to marketplaces
- Exports your catalog into a neat, upload-friendly sheet
Sellers are using the Crewmachine Content Creation Platform to build, manage and perfect their catalogs with valuable product information and engaging content. To learn how Crewmachine can empower you to grow your business your way, drop us a line.