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Customer and brand loyalty is basically dead. Because of the staggering amount of product choices available on the internet, people don’t shop brands, they shop deals. There are still, however, many brands that have such a distinct story that customers are drawn to them. How you differentiate your brand matters to customers. These creative e-commerce branding tactics will eventually help your brand stand out from the pack.read more
Whether it’s on main street or the internet, the retail space is highly competitive and you have a matter of seconds to grab a buyer’s attention with your virtual storefront. Visitors make purchasing decisions based on three key components: attraction, engagement and motivation. Your branded environment compels customers to return, engage and buy based on how well you present your inventory in mobile and desktop formats.read more
AI has been impacting the online experience since the advent of search way back in 1996 when Sergey Brin and Larry Page founded Google. Smart engines already supply customer recommendations in online shopping (Amazon) and viewing recommendations (YouTube, Netflix). As machine learning evolves, there are countless other ways that applications of artificial intelligence in e-commerce will improve more than just the online shopping experience.read more