Keyword Targeting Guidelines – How to Use Keywords on a Page

by | Dec 13, 2016 | Ecommerce, Search Engine Optimization

Without SEO, websites can’t do much on the internet. In fact, many will fail to get more than minimal attention. Because of this, it’s obvious to see that SEO is important but do you know why?

Well, the answer is – keywords. How you use keywords makes a huge difference in the success of the website. The value of keywords gain a new dimension and increased value when you want to leverage organic search results to increase traffic.

There are plenty of places to use keywords to boost a website’s value on the internet. But it’s important to understand the best places to put the keywords in order to reap the benefits. This means you need to understand keyword targeting guidelines and how to properly use keywords on a page to improve the visibility of the website and add more value to its usability.

Keyword Targeting Guidelines

So, you have all your keywords sorted out after spending some time on keyword research. And now you want to get their placement right. Well, let’s look at some places where your keywords can be set to increase the site’s SEO.

1. Title Tags

The title tag on each page should include the most relevant keywords as it’s what not only search engines will scan first but also the first thing visitors see in their browsers.

2. Meta Description

Your major keyword/s should be included in the Meta description. As most search engines truncate anything longer than 160 characters, it’s important that your meta description is short and informative. The ideal meta description is between 150-160 characters in length.

3. Meta Keywords

Departing from the earlier norms, search engine algorithms now have some relevance for Meta keywords but with some caveat attached. So, the Meta keywords have to be relevant to the page content. Thus the keywords should be both website and page-specific.

4. Headers and Subheaders

Titles and subheaders in the content are one of the most important places to put keywords. Here, the strategy should be to use the keywords in a clear and relevant manner.

5. Page Content

The page content is perhaps the most prominent place on the website and should include some keywords. However, you should be careful about not exceeding the standard keyword density rules. So, be sure to write normally and let the keywords flow naturally to get the best SEO results. Writing this way will also make your content easy to read.

6. Link Text

The kind of keywords used in link text establishes the link strength which has a significant impact on SEO. So, make sure you only use specific keywords in the link text to increase page relevance.

7. Alt and Title Attributes

Alt and Title attributes do much more than just increase usability. You can leverage them to get more copy onto your page, and that copy should include relevant keywords.

Following these keyword targeting guidelines will help you learn the best places to put keywords on your web pages to help you increase search engine ranking, gain more visitors and in turn, more sales.

Dharam

Digital Marketing Manager at eZdia Inc.
Dharmendra is an Internet Marketing Specialist on the eZdia marketing team, with more than 10 years of experience working in digital marketing, specializing in SEO, marketing & brand building, paid advertising and social media management. Dharam currently lives in New Delhi, India.

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