How to give an Amazing Buying Experience to your Online Customers

by | Aug 8, 2016 | Business & Entrepreneurship, Ecommerce

Today, eCommerce has taken the world by storm. The ability to shop online has brought flexibility and comfort to consumers, and online stores are abundant. If you are selling products to shoppers online, you should know the right tactics to use to attract their attention. It’s important to provide them with something that’s both enjoyable and easy. Here are a couple of points that will help improve the online shopping experience for your customers.

1. Easy navigation through the pages

Customers should be able to navigate easily through your website. Nothing enhances the eCommerce customer experience better than visitors being able to find what they are looking for in as few clicks as possible. Implementation of the auto-scrolling option also helps to keep their interest. Remember, the search function is one of the most valuable tools when someone first visits your site. The easier it is for them to find the product they need, the happier they will be.

2. A good graphic speaks a thousand words

Video and ImageryRemember that well-known, generic and popular products still need quality graphics. Online shoppers are very particular about the visual appeal of items. They want to make sure that they’re getting exactly what they want.

Also, the graphics and images should be as accurate as possible. A website without great images is not likely to get many clicks and even fewer sales.

The photographs must be high-quality and taken from different angles so that the customers can zoom in and check out as many views of the item as possible.

3. Excess content kills the feel

When it comes to creating content for your online products, remember “less is more.” A page that’s overcrowded with content – be it text, images or videos – can be difficult to navigate and the customer may quickly lose interest. Too much content can also be so distracting that the visitor never makes a purchase.

4. Customer reviews play a role

Surveys say that over 56-percent of potential customers prefer to use websites with reviews when shopping online, and they are often trusted more than product descriptions. Ensure your customers enjoy a positive shopping experience and can see what others think of your products by posting customer ratings and reviews.

 Information on Product Availability5. Information on product availability

It is often very frustrating to search and place an order for something only to find that it is discontinued, out of stock or not available to a particular location. Make sure you post the availability of every item on the product page so that your customers know if there may be a delay or problem with the shipment.

 

6. Easy-to-find contact info

It’s sometimes surprising to find that many large online shopping agencies don’t have their contact information readily available. Customers don’t want to waste their time searching for contact information, and it may make them decide not to make a purchase. Make sure your contact information is easy-to-find on every page of your website.

7. Offer live chat

Live Chat Not all eCommerce agencies have this, but it’s a good idea to provide live chat to your shoppers. It’s been proven that it has increased conversion rates of many websites as potential customers can get instant answers to their questions without having to make a phone call or wait for a response to an email. Live chat can also give you real-time feedback on products, prices and customer satisfaction.

8. Personalized e-mail marketing

Marketing through personalized e-mails adds value when it comes to customer retention. These e-mails generally cater to the individual needs of customers by answering questions, taking care of concerns and offering as much support as necessary. E-mails can be related to transaction concerns, help with purchase decisions, inform about offers and deliveries and much more.

9. Faster and efficient site performance and usability

While attempting to make an online purchase, a customer can become irritated if the site takes too long to load. A good eCommerce customer experience includes a fast load time, regardless of their internet connection speed. The longer the site takes to load the faster the customer’s excitement drops, which can result in a lack of sales.

Not only this, but your site’s usability also plays a critical role. Shopping cart issues, broken links and transaction errors are very common problems that ruin the online shopping experience. Make sure any issues are taken care of quickly.

10. Enriched mobile experience

With over 50-percent of this generations users moving from desktops and laptops to mobile devices for almost everything, it is important to upgrade your mobile eCommerce strategies and technologies. Starting from the design of your website to navigations, e-mail services and transaction systems, everything needs to be designed with the needs of the mobile users in mind. By taking this approach along with smart categorization and easy functionality, you can quickly enrich the shopping experience of mobile users.

Secure payment11. Easy and secure payment

This is one of the most important aspects for online shoppers. For the shopper’s convenience, online websites must accept as many payment types as possible, and the transaction process should be friendly and straight forward. A buyer who gets an assurance of security and privacy when it comes to payment is often a satisfied customer. A well-explained instruction page that guides shoppers through the purchasing process adds to the convenience.

12. Promotion of business

E-mail marketing, SEO, online advertising as well as social media promotions keep customers updated about your products or services. These marketing activities also help increase brand awareness and ensure customers know about every change you make.

It isn’t any one particular function that makes or breaks a customer’s experience. Surveys show it’s a combination of competitive prices, availability of products, the variety of stock, various shipment options, quick delivery and product reviews – In a nutshell, everything. Just remember, every time you are making the experience enjoyable for a customer, you are creating a sense of loyalty with them. It doesn’t cost much to show small kind gestures that exceed the customer’s expectations. Optional registration, free returns, fast shipping services, free shipment, a wide range of products and easy check-outs are some of the features that will create a good impression and establish customer loyalty. Small services often reap significant returns.

Soumi

Soumi is an e-commerce content expert with 8+ years of experience in writing high quality product content for world top retailers. She holds a Master's Degree in Journalism. Her thirst for learning something new every day and exploring all probable ways that lead to success reflects in her writings.

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