Eight Quick Tips to Improve Your eBay Listings

by | Sep 23, 2016 | eBay, Ecommerce

When it comes to listing on eBay, it isn’t wise to rest on your laurels (no matter how seasonal a seller you are). Why you ask? Because eBay keeps up with market trends by making regular changes to its listing requirements. And if you, as a seller, don’t keep up, you’ll be one step behind the smart proactive ones. If you want to give your visibility a boost on eBay you need to capture potential consumers at the right time. A customer generally wants to cut the listing clutter and find the item he’s looking for, at a favorable price, purchase it, and have it delivered as quickly as possible. So, you’re always on top of your listings and in turn sales on eBay we’ve put together a list of 8 things you should do:

1. Write Impactful and Attention-Getting Titles

You have 80 characters, use them wisely and to their full potential when creating a title. It is the first thing a customer sees and so should be descriptive, relevant and self-explanatory. Be sure you use correct grammar and spelling. In case you need to furnish more information (seller status, free delivery, warranty), use subtitles under your title.

2. Always Include Accurate Product Identifiers

Product IdentifiersAdding product identifiers to your listing help buyers identify your items on eBay search and other search platforms. These identifiers help tie together your listed products with the relevant query. A few examples of product identifiers are manufacturer’s product names, GTINs, and brands. For certain listings, these identifiers are mandatory too. Of course, even if your listed items don’t need mandatory identifiers it’s always wise to include them so you can attract more viewers and make more sales. To see if your items require identifiers check Seller Central.

3. Max Out Your eBay Free-Pictures- Upload Quota

Make your product visible in the best way possible by utilizing eBay’s free photo upload limit to the max. Currently, eBay allows you to upload 12 free photos on its platform. Make the most of it to showcase your product and increase the chances of conversion. Considering you have a 12 picture quota, we suggest you take high resolution (1600 pixels and up) close-up shots that clearly display the finer details of your item. The pictures should work for mobile users too. On thing to never forget: If your item has variants your main image should always depict that.

4. List Your Item in the Correct eBay Category/Sub Category Page

No matter what you’re selling, make sure that you put your items in the correct category page and use the most relevant item specifics. Remember most buyers go to the category they want to buy something in, and if your items are incorrectly listed you’ll not just lose your chance of visibility but you’ll also lose sales.

5. Work Around the eBay Algorithm, Never Overlook It

eBay AlgorithmThe more eBay understands your listing, the more quickly it matches your items with the buyer’s query. This search algorithm helps you as a seller to rank well in search results. The algorithm looks for item listings under the correct category/ sub-category page, with the right keywords in the title that reflect in the buyer’s search. Also, when you add brand, color, size information to your item the buyer will get the correct information when he applies the filter, and the algorithm will reward you for including such item specifics too.

6. Be Abreast of the Current Delivery and Seller Standards

To improve your (seller) delivery and return dynamics, eBay has recently implemented new seller standards. This means that you need to clearly describe your items by including item specifics. You need to also mention your delivery and return policy, which should ideally be for 30 days. Stick to the delivery deadline you promise and use the same shipping service mentioned in your listings.

7. Use Long Tail KeywordsUse Long Tail Keywords

The traffic you attract is directly proportional to the keywords you use. Use the right ones and you’ll see an increase in traffic. For this purpose, you need to use long tail keywords that are unique and specific to your product. This will lessen the search volume and competition for the keyword too. Long tail specific keywords also attract the consumer directly and push him to make a purchase. The logic is pretty simple to decipher. A person searching for “white off-shoulder top in size small” is typically more interested in actually buying the product than someone who’s just searching for “off-shoulder tops.”

8. Keep Your Descriptions Mobile Friendly

A vast majority of people who log on to eBay use their Android or iPhones Therefore, as a seller your listing should be mobile friendly. Follow eBay’s best practices to be sure that your description is optimized for mobile users. The practices include suggestions like: don’t use extraneous HTML as it may not render correctly, use a clear font and layout, do not use all caps – you aren’t screaming, use crisp and short descriptions that cover important details, keep all the important information above the fold and always keep your grammar on-point.

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Sulabh

AVP at eZdia Inc
Sulabh Jain is an E-commerce Product Manager, Online Selling Motivator, Speaker, Crowdsourcing Expert and SEO Enthusiast. His 8+ years of rich experience in projects dealing with On-page optimization to improve conversions and sales, has given him a unique perspective on the business of Internet Marketing.
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