Product Catalog Creation
Creating and Enriching E-commerce Catalogs
Your online catalog has a lot of work to do. It needs to attract traffic with optimized content and describe your products with enriched attributes. It needs to have compelling content that converts viewers into buyers. Finally, your catalog must be accurate and informative. That’s what turns buyers into loyal return customers. It’s a tall order, but one that we understand.
CrewMachine helps you with every challenge you face by providing the tools to create a new catalog or enrich an existing one. Use clean, optimized templates to present your copy, images and video attractively. Define your own formatting rules with creative briefs for each type of content. Keep writers and editors on the same with brand guidelines, negative filters, word counts, required formatting and more. When you’re ready to publish, take advantage of CrewMachine’s API integrations to publish your content on multiple channels. With CrewMachine’s catalog enriching features, you’ll get better catalogs, delivered faster.
Effective Visual Content and Formats:
CrewMachine offers beautiful pre-defined content templates with placeholders for your images and videos. These rich templates are designed with industry best practices in mind, and focused on conversion. With the formatting taken care of, writers don’t have to worry about HTML; all the editing happens in an intuitive WYSIWYG interface.
Customized and Consistent Messaging:
CrewMachine allows content managers to create multiple formats for the same item by attaching different creative briefs. Simply update the appropriate creative brief with required formatting (bullets, word counts and other guidelines) to encourage consistent writing. If you choose our system-suggested content, its formatting adheres to current marketplace guidelines, ensuring that your content is published smoothly and automatically.
Control Content and Publish With APIs:
CrewMachine provides helpful tools to writers, editors and publishers throughout its platform. Features like word count and negative filters keep copy clean and on-message, while the keyword count help editors ensure SEO value for each piece of content. With connections through APIs, publishers can take advantage of quicker syndication to popular formats like e-bay, Adobe AEM and WordPress.