12 Ways How Crewmachine is Making Online Sellers Life Easy

Your software may be powerful and your content marketing plan airtight, but in order to implement your…

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E-Commerce Content Creation Made Simple

E-commerce platforms need content to function. Content attracts customers, guides them, and persuades them to make a purchase. We built CrewMachine after years…

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How CrewMachine Simplifies Workforce Management

Your software may be powerful and your content marketing plan airtight, but in order to implement your…

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Five Creative E-commerce Branding Tactics

Five Creative E-commerce Branding Tactics

Customer and brand loyalty is basically dead. Because of the staggering amount of product choices available on the internet, people don’t shop brands, they shop deals. There are still, however, many brands that have such a distinct story that customers are drawn to them. How you differentiate your brand matters to customers. These creative e-commerce branding tactics will eventually help your brand stand out from the pack.

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The Importance of E-Commerce Visual Merchandising

The Importance of E-Commerce Visual Merchandising

Whether it’s on main street or the internet, the retail space is highly competitive and you have a matter of seconds to grab a buyer’s attention with your virtual storefront. Visitors make purchasing decisions based on three key components: attraction, engagement and motivation. Your branded environment compels customers to return, engage and buy based on how well you present your inventory in mobile and desktop formats.

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What I Learned When I Ran SEO for Walmart

What I Learned When I Ran SEO for Walmart

When it comes to SEO, I learned best practices at some of the largest retailers on earth. In fact, for almost three years (before leaving to start my own company) I was the head of SEO for Walmart.com. Nothing primes you for starting a content management platform quite like working for the planet’s largest retailer.

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5 Major Advances in Artificial Intelligence in E-commerce

5 Major Advances in Artificial Intelligence in E-commerce

AI has been impacting the online experience since the advent of search way back in 1996 when Sergey Brin and Larry Page founded Google. Smart engines already supply customer recommendations in online shopping (Amazon) and viewing recommendations (YouTube, Netflix). As machine learning evolves, there are countless other ways that applications of artificial intelligence in e-commerce will improve more than just the online shopping experience.

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3 Essential Elements of Successful Reputation Management for eCommerce Brands

3 Essential Elements of Successful Reputation Management for eCommerce Brands

For an ecommerce brand, competition isn’t just other stores or services in your field. It’s the billions of other web pages online. In such a fierce environment, reputation management — strategically shaping how customers and the world at large views your brand — requires a combination of business acumen and authenticity so customers relate on a personal level.

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