12 Ways CrewMachine Makes Online Sellers’ Lives Easier

by | Aug 5, 2016 | Amazon, Business & Entrepreneurship, eBay, Ecommerce

CrewMachine is a content creation platform for brands and internet retailers to efficiently create, source, manage and syndicate their content on multiple channels. CrewMachine combines the best of CREW (human intelligence) and MACHINE (machine intelligence) to create scalable quality content for e-commerce. World top e-commerce companies and various other mid-size internet retailers use CrewMachine for cataloging and content creation.

Here are 12 ways that CrewMachine impacts the lives of hundreds of online sellers and makes them more efficient.

1) Single Place for all Product Information and Content

Images Attributes and Descriptions on CrewmachineSellers have different product-related content scattered over different platforms. Photographers provide images in Google Drive or Dropbox. Writers provide content in Word files or Excel sheets, while pricing and inventory-related information is stored elsewhere. Combining the scattered data is a headache. CrewMachine offers a platform that binds the catalog together. Our cloud storage protects the data that may otherwise get misplaced due to human error or a technical glitch.

2) Easy import From Various Formats

Importing content from various formatRetailers list their product catalog in different marketplaces. When catalogs are exported from different marketplaces, they come in all kind of files and formats. Sometimes these are large and complex excel files with macros enabled. CrewMachine allows you to import a variety of files from various sources (including your own e-commerce store) to one common platform. It then automatically maps your import file attributes to the available fields.

 

 

3) E-commerce Category Specific Custom Solutions

Each e-commerce category is unique. For example, the attributes required for a women’s dress differ from those for men’s formal shoes. With hundreds of different e-commerce categories, the list of product attributes is huge. CrewMachine provides category-specific custom solutions to sellers so they can focus on the attributes related to their target categories.

ecommerce-category-specific-solutions

Crewmachine offers custom solutions for different E-commerce categories

CrewMachine offers custom solutions for different e-commerce categories. These solutions also help sellers understand the difference between “must-have” and “good-to-have” product attributes for individual e-commerce categories. As marketplace standards change, CrewMachine solutions are updated.

 

4) Gap Analysis of Your Product Catalog

Gap Analysis in E-commerce Product Catalog

Crewmachine helps sellers to find gaps in their product catalog and fill them with useful data.

When you’re dealing with thousands of products, the gaps may not be readily apparent. For sellers, it’s difficult to spot errors like missing mandatory attributes, missing images or images with backgrounds, spelling mistakes, unit-of-measurement errors, non-optimized product descriptions, uneven keyword density and more. CrewMachine makes the sellers’ life easier by quickly identifying these gaps and offering automatic suggestions to fill them.

 

5) Bulk Update on Missing Product Attributes

Bulk update on missing product attributesEvery category has attributes with common values for the entire catalog, or at least for a large set of products. For example, “sleeve style” in the case of women’s dresses or “number of seats” in the case of a baby stroller. Most marketplaces do not allow sellers to bulk update the attributes of their products. Even if they do allow this, the update can take weeks.

With CrewMachine, you can update the selected common attributes of hundreds of products in a matter of clicks.

 

6) High Quality (Machine Generated) Product Descriptions In Single Click

It can be difficult to create high-quality, unique product descriptions for multiple variants of the same product, especially if you’re working with writers who may not be equally knowledgable in all e-commerce categories. Many sellers simply copy the manufacturer’s descriptions, which are not buyer friendly or search engine optimized. Reusing the manufacturer’s descriptions is also likely to penalize your search rankings, since the content is not unique.

automated-product-descriptions-by-crewmachine
Crewmachine offers online sellers the power to build system-suggested baseline product descriptions that are rich in attribute data and keywords. This makes product description writing easy and cost-efficient for sellers. Our product descriptions follow all marketplace guidelines and the algorithm (called ‘GURU’) that results in these descriptions is constantly updated based on marketplace trends and information from hundreds of retailers. Sellers can tweak these descriptions and make any necessary changes in their guidelines to give a personal touch to the copy. This helps the machine learn from experience.


7) Suggestions for Blogs and Buying Guides for more sales

Why depend on marketplaces alone to drive your product sales? CrewMachine helps build regular blogs and buying guides that drive organic traffic and promote their brand and new product awareness. By analyzing your product catalog, CrewMachine suggests exciting and trending blog topics and buying guide titles. For example, if you have imported a catalog of young mens’ T-shirts, CrewMachine may suggest a blog about “What to Wear to Your Next Tinder Date” or a buying guide titled “What to Look for When Buying a Summer T-shirt”.

8) SEO Analysis Through Keyword Rank Checker Tools

Crewmachine helps Retailers to Understand the value of SEO and Content

Whatever good content you publish, it won’t matter unless someone is reading it. Retailers struggle to get more traffic to product pages, blogs and website, competing on search engines for a handful of keywords in any given category. CrewMachine helps sellers keep a track of their keyword rankings. CrewMachine clients can check their product page rankings on eBay, Amazon and Google for most vital keywords in a specific category. Keyword ranking is a key indicator of performance.

9) Better Customer Experience Through Rich eBay Templates

CrewMachine lets sellers create customized eBay templates in a matter of clicks for better conversion rates. Browse through the large number of free templates on the platform. These templates provide additional space on the eBay page where sellers can speak about their brand and other products as well. eBay templates engage the visitor, bring buyers closer to your brand and leave a good impression. Many sellers use their templates to elaborate on shipping and return policies as well. CrewMachine allows you to link your eBay stores to these templates.

eBay Templates and Amazon A+ Pages on Crewmachine

10) Amazon A+ Page Modules

For sellers on Amazon, CrewMachine helps build A+ pages through different modules. This results in a better buyer experience and more conversions. Sellers can build custom A+ pages on CrewMachine and copy the HTML to build future Amazon A+ pages.

11) Mobile Optimized Content

Mobile contributes to more than 50 percent of traffic both on Amazon and eBay. All the features of CrewMachine keep mobile optimization in mind. Retailers sitting in their stores or warehouses can easily click pictures of their products and upload them on CrewMachine for catalog completion. The templates and content generated on CrewMachine are optimized for standard smartphones.

12) Create Content on Crewmachine, Publish Anywhere

Updated content with all attributes and images can be downloaded in marketplace-ready formats or published straight from CrewMachine. Publish instantly on a standard CMS like WordPress, Adobe AEM or Magento. CrewMachine also supports API Integrations with other e-commerce platforms like Shopify, Volusion, BigCommerce and Weebly. Hundreds of sellers worldwide use the CrewMachine Content Creation Platform to build new catalogs or update existing catalogs with valuable product information and engaging content.

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Sulabh

AVP at eZdia Inc
Sulabh Jain is an E-commerce Product Manager, Online Selling Motivator, Speaker, Crowdsourcing Expert and SEO Enthusiast. His 8+ years of rich experience in projects dealing with On-page optimization to improve conversions and sales, has given him a unique perspective on the business of Internet Marketing.
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